How To Build An Army Of Followers

Gary Vaynerchuk, the excitable host of Wine Library TV, has become a cult figure to the 80,000 “Vayniacs” who routinely tune into his vlog. How does he inspire such devotion? Simple: by spending twice as much time responding to e-mails as he does sleeping. Here’s how Vaynerchuck allocated his time on August 2, 2008. 

  • 12 hours, 12 minutes responding to email
  • 4 hours, 24 minutes sleeping
  • 3 hours, 1 minute taking meetings
  • 2 hours, 29 minutes commuting
  • 1 hour, 14 minutes connection to fans via Facebook, MySpace, Twitter, Pownce, YouTube, Viddler, and winelibrary forums
  • 25 minutes reading blogs
  • 24 minutes eating
  • 22 minutes producing vlog

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