iPods Could be Scarce at Christmas

You expect Wiis to be rarer than cancer-survivor unicorns around Christmas, not iPods. But analyst Shaw Wu says that iPod shortages are going all around, from the iTouch to the shuffle, and at multiple retailer.

The first sign of retail shortage started with the iPod Touch at Amazon on Black Friday, where lead times expanded from 11 days to 3-5 weeks on both models. Al notes that the available models now come from affiliates and “are not a reflection of its own inventories.” Wu’s latest checks show that the nano and shuffle are getting scarce too, with shortages at retailers like Best Buy, Target and Walmart.

Why the crazy demand that’s outstripping supply, especially since we’re at kind of a saturation point? Well, because iPods are relatively cheap gifts (compared to like an Xbox 360 or PS3), and Wu says that there’s a “strong consumer understanding of the value it provides.” Or in English, there aren’t many people who would be unhappy to get an iPod. But, you know, if you can’t find an iPod, I’m guessing there won’t be a shortage on Zunes.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: