Walmart to Cater to Hispanics

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Supermercado de Wal-Mart will open in remodeled retail spaces previously occupied by Wal-Mart’s Neighborhood Market stores in Phoenix and in Houston.

Wal-Mart said the stores will feature a “new layout, signing and product assortment designed to make them even more relevant to local Hispanic customers,” according to the Financial imes.

Sam’s Club, also owned by Wal-Mart, will open a Hispanic-targeted discount super warehouse called Mas Club in Houston later this year, the Financial Times reported.

The new stores coincide with a larger Wal-Mart theme of targeting a certain demographic, such as African-American, urban, suburban and Hispanic.

Last year a Wal-Mart Supercenter in Texas included a larger selection of Spanish-language DVDs and music, Hispanic foods and a tortilleria bakery.

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