Microsoft Counters Apple With a Terrible Ad

Microsoft has a new ad that is getting a lot of attention.

The punchline: Microsoft Windows Laptops are cheaper than Macs.

The ad is a reflection of Steve Ballmer’s line last week:

“The economy is helpful,” Ballmer said at a conference today in New York. “Paying an extra $500 for a logo on it doesn’t make a whole lot of sense in this economy.”

I think the ad is odd and misguided:

1- Instead of building a better OS and suite of products they focus on price. They should be a bit embarrassed they don’t have an answer to iLife. Focus on products not price.

2- Are we gonna see ads that say that Microsoft Windows Mobile powered phones are cheaper than iPhones? Would that matter?

3- How much is Microsoft Office again? Do they really want to talk about price? I just bought a Mac for my home. It’s the first Mac I’ve ever bought that doesn’t have Microsoft software. I’m going to use a combination of Google Docs and Apple iWork ($50). I’m sure I’m not alone.

Even though I use Macs, I am a fan of Microsoft for many reasons. But this ad doesn’t shine a light on the right stuff.

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6 Responses

  1. So true. I’m about ready to embark on my first mac purchase ever, so exciting!

  2. Пора переименовать блог, присвоив название связанное с доменами 🙂 может хватит про них?

  3. Захватывающе. Зачет! и ниипет!

  4. По моему Вам нужно чаще отдыхать, очень уж Вы заработались.

  5. Очень хороший пост! Спасибо за проделанную работу!

  6. Microsoft Counters Apple With a Terrible Ad .Thanks for nice post.I added to my twitter.

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